Cannes Lions, l’Italia chiude a quota 32. Oro nei Film per “Francesca”

Altri 5 metalli arrivano ad arricchire il Palmares italiano nell’ultima giornata del Festival Internazionale della Creatività di Cannes Lions. Lo spot “Francesca” firmato Publicis Italy per Diesel conquista 1 Oro e 1 Argento nella sezione Film.

Un Argento arriva anche per “The Hiring Chain”, filmato per Coordown ideato da SMALL e prodotto da Indiana Production.

L’agenzia guidata da Bruno Bertelli e Cristiana Boccassini conquista anche un Titanium con il già pluripremiato “Enjoy before returning” per Diesel

mentre “We’ll meet again” per Heineken è Bronzo nei Film.

Raggiungono quindi quota 32 in totale i Leoni italiani, di cui 30 a Publicis Italy (riassumendo: 1 Grand Prix, 1 Titanium, 6 Ori, 9 Argenti e 13 bronzi) e 2 a SMALL/Indiana Production.

A coronamento di una settimana particolarmente soddisfacente, Publicis Italy conquista anche il secondo posto nella classifica delle Agency of the Year e il primo posto come Agency of the Festival by track 2020/21 – Communication.

I GRAND PRIX DI VENERDì 5 GIUGNO

FILM

“Crocodile Inside”, Lacoste, BETC Paris, France

“Nike: You can’t stop us”, Nike, Wieden + Kennedy, USA

“#Wombstories”, Essity, AMV BBDO London, UK

GP FOR GOOD

“Still speaking us deep truth”, Propuesta Civica + Reporters Sans Frontiers, Publicis Mexico/Publicis Latvia, Messico/Lettonia

GLASS THE LION FOR CHANGE

“I am”, Starbucks, VMLY&R Brazil, Brasile

TITANIUM

“#Wombstories”, Essity, AMV BBDO London, UK

SUSTAINABLE DEVELOPMENT GOAL

“The 2030 Calculator”, Doconomy Stockholm, FARM, Svezia

LIONS HEALTH AND UNITED NATIONS FOUNDATION GP FOR GOOD

“addresspollution.org”, (COPI) Central Office for Public Interest, AMV BBDO London, UK

SPECIAL AWARDS

Healthcare Agency of the Festival

1. Area 23, an FCB Health Network Company, New York, USA
2. The Bloc, New York, USA
3. VCCP Health, London, UK

Holding Company of the Festival 2020/21

1. WPP
2. Omnicom
3. Interpublic Group

Network of the Festival 2020/21

1. FCB
2. Ogilvy
3. BBDO Worldwide

Agency of the Festival 2020/21

1. AMV BBDO, London, UK
2. Publicis Italy, Milan, Italy
3. FCB Chicago, USA

Independent Agency of the Festival 2020/21

1. Wieden+Kennedy, Portland, USA
2. The Bloc, New York, USA
3. Rethink, Toronto, Canada

Palme D’Or 2020/21

1. Chelsea Pictures, USA
2. Pulse Films, USA
3. Division, France
4. Smuggler, USA
5. Prettybird, USA

Creative brand of the Festival 2020/21

1. Burger King
2. Bodyform/Libresse
3. Dove

Media Network of the Festival:
1. PHD Worldwide
2. OMD Worldwide
3. Carat

Agency of the Festival by track 2020/21 – Communication

Publicis Italy, Milan, Italy

Agency of the Festival by track 2020/21 – Craft

AMV BBDO, London, UK

Agency of the Festival by track 2020/21 – Entertainment

72andSunny, Los Angeles, USA

Agency of the Festival by track 2020/21 – Experience

McCANN, New York, USA

Agency of the Festival by track 2020/21 – Good

VMLY&R Brazil, São Paulo, Brazil

Agency of the Festival by track 2020/21 – Reach

FCB Chicago, USA

Independent Agency of the Festival by track 2020/21 – Communication

Wieden+Kennedy, Portland, USA

Independent Agency of the Festival by track 2020/21 – Craft

Work & Co, New York, USA

Independent Agency of the Festival by track 2020/21 – Entertainment

=1. Edelman, London, UK

=1. GUT, São Paulo, Brazil

Independent Agency of the Festival by track 2020/21 – Experience

Uncommon, London, UK

Independent Agency of the Festival by track 2020/21 – Good

FARM, Stockholm, Sweden

Independent Agency of the Festival by track 2020/21 – Reach

GUT, Miami, USA