A Natale Ikea celebra la diversità a ritmo di Bollywood

L’Oriente incontra l’Occidente in modo divertente nella campagna natalizia di Ikea dal titolo ‘Assemble Together’.
Il nuovo spot punta i riflettori su una famiglia di origine indiana impegnata a prepararsi per le festività natalizie dove amici e familiari di diverse generazioni si riuniscono insieme a ritmo dell’accattivante motivo Bollywood “Chaiyya Chaiyya”.
≪Quest’anno abbiamo voluto rivolgerci ai canadesi in un modo leggermente diverso, con una storia che riflette la nostra profonda comprensione della vita in casa e allo stesso tempo sottolinea quanto si sia evoluta la celebrazione del Natale e come le persone riescano a reinventarlo – spiega Johanna Andrén, responsabile marketing di Ikea in Canada -.Celebriamo l’essenza del Natale, che non è altro che stare insieme ad amici e familiari e gustare buon cibo e buona musica in compagnia≫.
Lo spot è firmato dall’agenzia Rethink con la regia di Tim Godsall.

Client: IKEA

Agency: Rethink
CCO: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art & Creative Director: Joel Holtby
Creative Director: Dhaval Bhatt
Associate Creative Director & Art Director: Skye Deluz
Associate Creative Director & Copywriter: Naeem Ghafari, Jacquelyn Parent
Strategist: Shereen Ladha
Chief Strategy Officer: Sean McDonald
Director Of Broadcast: Shelby Spigelman
Senior Broadcast Producer: Anna Tricinci
Director of Print Production: AJ Merrick

Production House: Merchant Studios
Director: Tim Godsall
Executive Producer: Ian Webb
Production House Producer: Shannon Barnes
DOP: Adam Marsden
Cultural Consultant: Noor Dhanda

Post Production House: Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Kerstin Juby
Post Production Producer: Kristina Anzlinger
Transfer: Alter Ego — Wade Odlum, Colourist
On-Line: The Vanity — Mike Medeiros + Naveen Srivastava, Online Artists; Stephanie
Pennington, Executive Producer
Audio House: Vapor Music
Music/Audio Director: Ted Rosnick
Audio Engineer: Ryan Chalmers
Audio Producer: Kat Stewart
Licensed Music Clearance: Music Rights Clearance; Katie Seline + Francois Lachance

Account Services:
Sarah Riedlinger, Group Account Director
Kiara Wilson, Group Account Director
Hayley Kleynhans, Account Director
Melissa Luk, Account Manager
Chaityadeep Singh Mainee, Account Manager
Catherine Blouin-Mainville, Account Director (FR)
Gabrielle Bergeron, Account Manager (FR)

Client:
Johanna Andren, Chief Marketing Officer
Claudia Mayne, Director of Brand Marketing
Noah Keefe, Marketing Communications Specialist
Jordan Sequeira, Marketing Campaign Leader
Jennifer Bauer, Integrated Media Leader
Lisa Huie, Public Relations Leader
Lindsay Marsh, Interior Design Leader

Other Credits:

Media: Carat
Vanessa Coutinho, Associate Account Director
Faizal Shaikh, Account Supervisor
Monalyn Quelnat, Media Planner
Crystal Kim, Media Coordinator

CRM: Wunderman Thompson