È andato in onda nella giornata di venerdì, in prima visione su OltreLaMedia.tv, la seconda giornata di E-Next. L’evento, organizzato da Oltre La Media Group e Touchpoint, ha acceso i riflettori sulle dinamiche tra e-commerce e retail. L’incontro, intitolato “E-Next: E-commerce vs. Retail”, ha esplorato, nell’ottica di questa dualità, quattro tematiche principali: Identity, Engagement, Strategy…

In 1937, Sylvan Goldman, owner of the Humpty Dumpty supermarket in Oklahoma, unveiled to customers his latest idea; the shopping cart. Little did he know how much his clumsy looking invention would revolutionise retail. Self-shoppers now had the power to choose among an ever expanding array of competing products. Overnight, packaging and brand recognition became…

I was with Michele Ferrero, the visionary creator of billion dollar brands like Kinder and Nutella in a meeting several years ago. He had invited “il canadese” as he liked to call me to a review of brands and new products. I sat with him and the company directors at a table surrounded by dozens of…